CONCENTRATIONS

In coordination with the Department of Business Administration, Journalism and Mass Communications offers its majors a concentration in Marketing and Public Relations. Upon the completion of the Concentration courses the students will obtain a specialized certificate.

The concentration requires that students first register with the program assistant and then take the following courses during their four years of study:

Required course:

  • Introduction¬†to Marketing

Elective Courses Outside of their Major:

  • Public Relations
  • Digital Public Relations
  • Marketing Research
  • Consumer Behavior

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